{"created":"2023-05-15T09:03:39.324965+00:00","id":4582,"links":{},"metadata":{"_buckets":{"deposit":"9fd0a1e1-38b6-4adc-b1b5-ace923e94f24"},"_deposit":{"created_by":3,"id":"4582","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"4582"},"status":"published"},"_oai":{"id":"oai:hirosaki.repo.nii.ac.jp:00004582","sets":["732:928:743"]},"author_link":["936","935","934"],"item_5_alternative_title_21":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Market and Investment Competition"}]},"item_5_alternative_title_22":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"シジョウ ト トウシ キョウソウ"}]},"item_5_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-12-28","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"8","bibliographicPageEnd":"57","bibliographicPageStart":"49","bibliographic_titles":[{"bibliographic_title":"弘前大学大学院地域社会研究科年報"}]}]},"item_5_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿では市場構造が研究開発及び広告への投資に与える効果に関する実証分析を行った。ミクロレ\nベルで見た研究開発及び広告投資への関与の有無に着目し、各投資関数をサンプルセレクションモデ\nルにより推定した。その中で、市場シェアと集中度とを戦略的投資への関与に関する潜在変数として\n用いることにより、市場構造が企業の投資競争へ及ぼす効果を検証した。日本企業のデータによる推\n定結果は次の通りである。\n第一に、市場集中が進むほど研究開発競争に参加する企業の比率は増加し、その一方で広告競争に\n参加する企業の比率は低下する傾向が見出される。第二に、価格費用マージンと研究開発及び広告投\n資強度との間にはいずれも正の関係が有意に見られ、また広告投資は研究開発投資に比べてより敏感\nに価格費用マージンに反応することが確認される。第三に、市場シェアの及ぼす効果については研究\n開発投資と広告投資とで異なり、研究開発投資への関与には有意な効果は見られず、広告投資のみに\nついてその効果が認められる。最後に、研究開発と広告との比重については市場シェアからの影響は\n見出されず、集中度と価格費用マージンとによる広告への正の効果が確認される。また業種による広\n告投資比重の違いについては食品は相対的に高く、工業製品、素材産業は相対的に低い傾向が見出さ\nれる。","subitem_description_type":"Abstract"}]},"item_5_description_7":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"弘前大学大学院地域社会研究科年報. 8, 2011, p.49-57","subitem_description_type":"Other"}]},"item_5_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"935","nameIdentifierScheme":"WEKO"}],"names":[{"name":"シマ, ケイイチ"}]}]},"item_5_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"936","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Shima, Keiichi"}]}]},"item_5_publisher_35":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"弘前大学大学院地域社会研究科"}]},"item_5_radio_42":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_radio_item":"Article"}]},"item_5_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12016218","subitem_source_identifier_type":"NCID"}]},"item_5_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1349-8282","subitem_source_identifier_type":"ISSN"}]},"item_5_subject_19":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"338","subitem_subject_scheme":"NDC"}]},"item_5_subject_23":{"attribute_name":"NIIサブジェクト","attribute_value_mlt":[{"subitem_subject":"ビジネス・経営・産業","subitem_subject_scheme":"Other"}]},"item_5_text_4":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"弘前大学大学院地域社会研究科"}]},"item_5_version_type_18":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"嶋, 恵一"}],"nameIdentifiers":[{"nameIdentifier":"934","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-13"}],"displaytype":"detail","filename":"RegionalStudies_8_49.pdf","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"RegionalStudies_8_49.pdf","url":"https://hirosaki.repo.nii.ac.jp/record/4582/files/RegionalStudies_8_49.pdf"},"version_id":"eb4561c2-e388-49af-9681-39c9b1af5ddc"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"研究開発","subitem_subject_scheme":"Other"},{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"戦略投資","subitem_subject_scheme":"Other"},{"subitem_subject":"Research & Development","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"Strategic Investment","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"市場と投資競争","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"市場と投資競争"}]},"item_type_id":"5","owner":"3","path":["743"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-01-16"},"publish_date":"2012-01-16","publish_status":"0","recid":"4582","relation_version_is_last":true,"title":["市場と投資競争"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-05-15T10:42:54.489084+00:00"}